Founder's Word: We've Become Data Points. I Want to Make Us People Again.

Watching my daughter struggle with a broken system wasn't an option. I'm building a better way for her generation and for everyone else.

Article written by

Jan Valkonen

Years ago, I started asking a question that felt fundamental: Why is the labor market broken into rigid categories—job seekers, freelancers, gig workers—when the human need is always the same? Someone needs to earn a living, and someone needs the right person for a role.

The gap between those two needs has become a chasm. Employers can’t find talent, yet talented people can’t find a place. This contradiction pointed me to a deeper issue. The problem isn’t just resumes or job boards. The real problem is that our digital systems see data, not people.

Think about your own digital life. We all juggle between 100 and 250 separate profiles and accounts. Each one holds a tiny, outdated fragment of who we are, and none of them are truly ours. This broken system creates endless friction. For individuals, it's the repetitive, soul-crushing task of proving your worth from scratch every time. For companies, it’s a constant struggle to find a clear signal in a sea of noise.

I believe we deserve better. It's time to build a new foundation where our identity is not a static record but an Adaptive Profile—one that is dynamic, secure, and controlled by the individual. Imagine a world where infrastructure adapts to you, where your skills and potential are seen in their full context. That is the world we are building.

Why I'm the One to Build It

Because for me, this isn't just business—it's profoundly personal.

My 20-year-old daughter, armed with more enthusiasm than a puppy with a new squeaky toy, recently plunged headfirst into the job market. Watching her grapple with a system seemingly designed to discourage talent has been an eye-opener. I’ve seen the comedy of errors firsthand: the endless online forms that drain a piece of your soul with each click; the resumes sent into a digital black hole; the last-minute WhatsApp scrambles for gigs that feel less like a career opportunity and more like the "Hunger Games: Restaurant Edition."

Watching her, I had that classic parent moment: "There has got to be a better way."

It drove home a truth I’ve known for years: the resume is a relic. Leonardo da Vinci invented the concept in 1482. We’ve put people on the moon and created artificial intelligence, yet we’re still trying to describe complex human beings with a tool from before the printing press.

So what do you do when your fiercely independent daughter insists, "No, Dad, I’ve got this!"? You practice what I call "covert parenting." You build the tools to fix the broken system for her and for everyone else in the background. It’s the ultimate dad move: revolutionizing the world of work in the shadows while pretending to stay out of it.

I’ve sat through countless investor meetings with ForteAI, working to fix the broken job market, and I’ve heard it all: “You’re too ambitious.” Or, “Brilliant idea—come back when you have revenue.” I’ve faced the skeptics who wonder why they should trust someone who isn’t from Google or OpenAI, building this from the other side of the world.

But my daughter is my "fast charger." Every frustrating application she fills out is a daily reminder of why this work matters. She, her generation, and millions like them deserve a system that sees their potential, not just a two-page summary of their past.

This might be my last entrepreneurial rodeo, but I’m going to ride this horse until the very end. We're building a better way, and I've never been more certain that the time is now.

Article written by

Jan Valkonen